Hearing loss is deeply personal. On top of their physical symptoms, many patients are likely facing a wave of complex emotions – and the same is often true for their loved ones. Explain to patients and their families that you understand the journey they’re on, and are here to help. Ground your marketing communication in empathy and understanding by sharing your own stories and insights in your outreach. Including a relevant anecdote in an email, or a personal reflection in a social media post, can help meaningfully connect patients to your practice.

Taking the time to establish an environment of genuine support will often be the shortest line between hearing loss and a hearing aid. Your marketing materials should emphasize care and the importance of hearing as the core theme of your services, rather than simply offering a lineup of products.

An informed patient is an empowered one. Always be prepared to answer their frequently asked questions in a simple, clear format. By providing factual information in a way everyone can understand, you will be helping to dismantle their barriers of uncertainty surrounding testing and treatment. Considering offering educational materials through newsletters, social media, or support pages on your website.

Consumers favor businesses they can access from every angle. Maintaining a social media presence on platforms like Instagram and Facebook will help you meet patients and their loved ones in spaces where they already feel comfortable — and empower them to connect with you no matter what stage of their journey they are on. Being a responsive, empathetic voice will also give patients a low-stakes way to contact you. To help you get started, or spark some inspiration, download our pre-made social media templates to upgrade your engagement.

We want to help you help them – and the sooner a patient takes a hearing test, the sooner they can begin their journey. That’s why we’re happy to provide a free online hearing screening you can link to directly from your website, allowing patients to take that first step from the comfort of their own home.