At Oticon, we recognize the brain’s exceptional sound processing abilities. When we develop hearing aids we start with the brain, and our understanding of what it needs to make sense of sound. This unique philosophy is called BrainHearing.



Helping the brain work naturally

You hear with your brain – not just your ears

We explore new ways to support the brain’s natural way of making sense of sound, so it can create more meaning with less effort.

For those experiencing hearing loss, hearing speech in noise remains the primary challenge – even if they are supported with hearing aids. We use the philosophy of BrainHearing to develop technology that provides the brain with access to the full sound environment. Because the more sound information the brain has to work with, the better the brain can perform.

Each advancement in our product range is built on the latest insights from BrainHearing, evolving from each generation to the next.


Generations ahead with BrainHearing

Each milestone of our BrainHearing journey is supported by evidence of the user-benefits, such as improved speech understanding, better memory recall, enhanced access to all sounds, and – with our latest innovation in 2024 – intention-based personalization.


New BrainHearing insights fuel our latest innovation

Traditional hearing aids apply a one-size-fits-all approach to sound processing. But within the same sound environment, users have different listening needs. We know that offering truly personalized support starts with advanced technology that understands the user.

Our latest BrainHearing insights reveal that people’s communication behavior reflects their listening needs and intentions.* Our new technology in Oticon Intent understands and adapts to the user through sensors that monitor head and body movement, conversation activity and the acoustic environment.


Sensor-driven BrainHearing technology in Oticon Intent™

Our BrainHearing philosophy centers on providing the brain with 360º access to all relevant sounds, even in complex environments. By utilizing 4D sensors, Oticon Intent takes this approach to the next level by providing personalized support even within the same complex environment – empowering users to communicate and engage fully in life.

Learn more about Oticon Intent

Backed by extensive clinical studies, Oticon Intent’s intelligent, seamless, and precise adaption of support – even within the same environment – ensures precise balancing of sounds in each user’s brain**. With personalized support in every moment, Oticon Intent empowers users to more easily attend to and focus on the task of interest***.

Explore the evidence


*Higgins et al. (2023). Head movement and its relation to hearing
**Bianchi/Eskelund et al. (2024). Oticon Intent™ – Clinical evidence. BrainHearing™ benefits of the 4D Sensor technology. Oticon whitepaper.
***Brændgaard/Zapata-Rodríguez et al. (2024). 4D Sensor technology and Deep Neural Network 2.0 in Oticon Intent™. Technical review and evaluation. Oticon whitepaper.