New Oticon Real™ Hearing Aid Reduces Disruptive Sounds, Improving Clarity and Comfort even in Challenging Environments

Somerset, NJ
23 February 2023

Ambient sounds add depth and richness to a conversation or experience, but they can be challenging for hearing aid wearers to navigate. That’s one of the reasons that hearing aid manufacturer Oticon, Inc. has introduced Oticon Real™, a new family of premium hearing aids.

Oticon Real provides access to a full spectrum of sound with exceptional detail and clarity, while also reducing wind and handling noise and other sudden disruptive sounds that make it hard for people to engage. Unlike traditional hearing aids, Oticon Real supports how the brain naturally works, automatically and precisely processing the details of all sounds, so wearers can follow conversations with more awareness, focus and control, even in challenging environments.

“Oticon continues to deliver new ways to improve the listening experience for people with hearing loss,” said Oticon President Gary Rosenblum. “By improving speech clarity and minimizing distractions, Oticon Real allows users to hear a real difference and stay sharp when it matters most.”

Oticon Real harnesses the power of BrainHearing™ technology, which helps the brain make sense of its surroundings so users can focus on what is important.

Through an on-board Deep Neural Network (DNN) trained with 12 million real-life sounds, Oticon Real ensures each sound is delivered with exceptional detail. This built-in intelligence allows users to gain back the sounds of real life without compromising clarity, so they can engage more, focus better, and enjoy every day experiences more fully.

Oticon Real delivers clarity, comfort, and connectivity

For hearing aid wearers, a subtle, seemingly innocent brush of hair or eyeglass adjustment can be a nuisance and inhibit conversation. Oticon Real includes new detectors for fast and precise processing of sudden, wind, and handling noises to minimize these distractions and increase speech clarity in windy situations.* As a result, the hearing aid significantly reduces listening effort, giving users confidence in their ability to engage and focus.

Like its predecessors, Oticon Real delivers the connectivity and convenience hearing aid wearers have come to expect. The hearing aid seamlessly connects to select iPhone® and iPad® devices, acting as a wireless headset for hands-free phone and video calls.** Oticon Real users can also enjoy direct streaming from iPhone®, iPad®, iPod touch®, and most Android devices.

The new Oticon Companion app includes Find My Hearing Aids functionality, giving wearers better control and management of their hearing aids. Within the app, users can also access remote counseling to get faster responses for all their questions and concerns.

Oticon Real offers the perfect combination of power and style. With a discreet, elegant design, various battery options, four styles and nine colors‡‡ to choose from, users can choose the style best suited to their lifestyle.

For more information on Oticon Real hearing aids, visit

*Gade et al. (2023) Wind & Handling Stabilizer – Evidence and user benefits. Oticon Whitepaper
**Hands-free communication is available with iPhone® 11 or later running iOS 15.2 or later, and iPad® running iPadOS® 15.2 or later
Android devices need to support Audio Streaming for Hearing Aids (ASHA) to allow direct streaming to Oticon Real. Please visit or scan the QR code at to learn if your Android device is compatible with Oticon hearing aids. Currently, Oticon does not offer 2-way streaming for Android phones.
‡‡ Olive green is only available for the miniRITE R.


Oticon, Inc. – Life-Changing Technology

Oticon is one of the world’s most innovative hearing device manufacturers, with more than 115 years’ experience in the design and development of hearing aids for adults and children. Our comprehensive portfolio of life-changing technology improves not only the quality of hearing but the overall quality of life for people with hearing loss. Oticon challenges conventions and pushes the limits of technology to bring to market hearing solutions that exceed the needs and expectations of people with hearing loss, so that they can live their lives without limit. Our groundbreaking BrainHearing™ technology is helping to provide better hearing with less effort by giving the brain the clearest, purest sound signals to decode. For more information visit


Media Contact
Allie Carroll
Gregory FCA