Oticon, Inc. Celebrates Success of 2017 Oticon Hear in Pink Campaign with $10,000 Donation to National Breast Cancer Coalition

Somerset, NJ
7 November 2017

SOMERSET, NJ  November 7 – Oticon celebrated the success of the 10th annual “Hearing in Pink” campaign with a $10,000 donation to the National Breast Cancer Coalition (NBCC).  Oticon President Gary Rosenblum joined with Oticon employees to present the donation that will help to raise funds for life-saving research to NBCC Board Member Joy Simha. During September and October, National Breast Cancer Awareness Month, Oticon donated a portion of all sales of the special edition pink Oticon Opn™ and all Oticon Opn hearing aids to NBCC to help find a cure for a disease that represents one of every three cancers diagnosed in women.

Key to the success of the Hear in Pink campaign is the support of hearing care professionals across the country who joined in sharing messages about hearing health and breast cancer awareness with their patients and communities.  “Through their support of the Hear in Pink campaign, hearing care professionals made valuable contributions to the health and wellness of their communities and at the same time, built practice visibility and loyalty,” says Oticon Vice President of Marketing Sheena Oliver, AuD.

On October 15, Oticon employees added their “hands-on” support to raising breast cancer awareness.  Dozens of Oticon volunteers carrying “Hear in Pink” banners made every step count at the Making Strides Against Breast Cancer walk in NYC Central Park, one of the country’s largest breast cancer walks.

For more information about the hearing health and Oticon Opn, visit www.oticon.com.

Oticon President Gary Rosenblum celebrates success of the Oticon “Hear in Pink” Campaign with the presentation of a check for $10,000 to National Breast Cancer Coalition Board Member Joy Simha.


Oticon employees continued their commitment to making strides against breast cancer, participating as a team in one of the country’s largest breast cancer walks, held in New York City’s Central Park.