It all starts with the brain.

Making sense of sound

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BrainHearing™: It all starts with the brain.

BrainHearing™ describes the approach that Oticon takes when creating solutions for those with hearing loss. It starts with the fundamental observation that speech understanding is a cognitive process – it happens in the brain.

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Thinking brain first changes the conversation

BrainHearing™ provides an excellent opportunity to talk to your patients about their hearing health. When they understand that hearing happens in the brain, hearing instrument choice becomes a health care-driven decision instead of a lifestyle or technology choice.

Having the conversation



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