brianhearing

Where does hearing happen and why does it matter?

It’s your brain that hears, not your ears

If you’re like most people, you’re used to thinking of hearing as something that happens in your ears. But that's not the case. Hearing actually happens between your ears, in the hearing part of your brain. That’s where sound becomes information that has meaning.

When you listen to a conversation, your ears and your brain work together as a system. And it's your brain that does the heavy lifting. Your brain uses the information from your two ears to orient you by figuring out which direction the sound is coming from. Inside your brain, sound waves become sounds that you recognize. And while you're listening, your brain is what helps you focus in on a conversation and separate out unwanted noise. Right now, all four of these tasks — orient, recognize, focus, and separate — are happening inside your brain.

Why Does it Matter?

With so much of your hearing happening deep inside your brain, it’s important that when your hearing is compromised, your brain, not just your ears, gets the support it needs.

That’s the idea behind the BrainHearing™ technology built into Oticon hearing instruments. BrainHearing™ technology helps with the tasks of orienting, recognizing, focusing and separating sound in a way that is precisely programmed to match the way your individual brain understands sound. With BrainHearing™ technology, Oticon hearing instruments deliver sound with the clearest, purest signal possible — in the way your brain is best able to understand it. 

See our Solutions featuring BrainHearing™

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More natural, effortless listening

Because BrainHearing™ technology preserves the important details in speech, your brain doesn’t have to strain to fill in the gaps. There's less effort involved in listening. And you enjoy a more natural, more effortless listening experience, anywhere, anytime. With BrainHearing™ technology supporting your brain, you're better able to enjoy all the great experiences happening on the outside.

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