Privacy and cookie policy

Oticon will place cookies on your computer to help us make this website better. To find out more about these cookies, see our Cookie Policy. Use of this site confirms your acceptance of these cookies.

The language of trust: selling ideas in a world of sceptics

We have lost the benefit of the doubt in how we can solve consumer problems. There are ways that we can communicate both in marketing and in person, which can help us regain their trust.

Watch Michael Maslansky’s presentation on how the establish trust:

Creating trusting communications in hearing care

Michael Maslansky discusses a practical approach to using the Language of Trust to effectively address some of the toughest questions your patients face. Gain new insight on how to deal with some of the hearing care industry’s most common and difficult communication challenges, using real world examples from customer interviews.

These presentations were recorded at Oticon’s 5th International Conference in Copenhagen.

About Michael Maslansky

Michael Maslansky is CEO of maslansky luntz + partners communications agency and author of the “The Language of Trust – Selling Ideas in a World of Skeptics” book.

Let’s increase knowledge together
Cognition and hearing

At Eriksholm Research Centre new measures are being developed to evaluate noise reduction algorithms designed to increase “spare” cognitive capacity.