We have lost the benefit of the doubt in how we can solve consumer problems. There are ways that we can communicate both in marketing and in person, which can help us regain their trust.
Watch Michael Maslansky’s presentation on how the establish trust:
Michael Maslansky discusses a practical approach to using the Language of Trust to effectively address some of the toughest questions your patients face. Gain new insight on how to deal with some of the hearing care industry’s most common and difficult communication challenges, using real world examples from customer interviews.
These presentations were recorded at Oticon’s 5th International Conference in Copenhagen.
Michael Maslansky is CEO of maslansky luntz + partners communications agency and author of the “The Language of Trust – Selling Ideas in a World of Skeptics” book.
At Eriksholm Research Centre new measures are being developed to evaluate noise reduction algorithms designed to increase “spare” cognitive capacity.